bookmark_borderIs The H&M Conscious Choice Line Actually Eco-Friendly??

Hey earth muffins! While thrifting is always my number 1 choice when it comes to purchasing new clothes, I have been curious lately to see if “normal” fast fashion companies are getting better when it comes to sustainability. H&M is the first brand I think of that broadcasts it’s sustainability values to the world, so I wanted to take a look into their eco-friendly clothing line – Conscious Choice.

What is H&M’s Conscious Choice Line?

According to the H&M website, pieces “created with a little extra consideration for the planet” are labeled as part of this “exclusive” line. In order to qualify for this range, each product must meet the following:

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